Welcome to EGO!
There’s a common ingredient you will find across all Ego Selfcare products and experiences: self-love.
With the fast pace of our lives, the day-to-day rush leaves us little time to take care of ourselves. Ego Selfcare is born from the desire to raise awareness for the need to choose yourself first.
We don’t spend enough time getting to know ourselves and understanding who we are. Some people live a lifetime without embarking on the inside journey. Some people spend a lifetime without knowing self-awareness and self-love.
Ego comes from the Latin "I".
“Ego” comes from the Latin "I". Ego Selfcare brand defends that we should put ourselves first, Ego = I Centric = Center (I in the center) so we can give to others from a place of love.
Ego reminds you that our “I” is the only constant in our lives and the only thing we can control, and that investing in ourselves is not a question of ego.
EGO brand defends that we should be egocentric, in the sense that we should put ourselves first, without ever neglecting the other, because egocentricity has nothing to do with selfishness.
EGO is our space, yours, mine. It is the space that we stubbornly fail to visit as often as we need to. It reminds us that our “I” is all we have, and that investing in ourselves is the beginning of everything.
Ego is the space where you come first.
Ego is the space of no judgement.
Ego is the space of self-kindness.
And it's not a question of ego.
